My visual diary of one day at MBFWA 2016 on Grazia Australia, in collaboration with Microsoft Surface Pro 4.

Photography: Blogger’s Boyfriend | Ft. Bohotailor

For many (yours truly included, at one time), the idea of ‘fashion week’ brings to mind a mysterious and glamorous other world, and the truth is perhaps not so far away from the imagination. It is rather like stepping into an alternate universe, where, for 6 days in a year, the humdrum of everyday melts away, and the ordinarily trivial considerations, like seating hierarchies, photo ops and, of course, fashion, are elevated to almost life and death; where, in the scheme of an unspoken delineation of ‘insider’ and ‘outsider’, such things as whether one wears the ‘it accessory’ of the year or an obscure but exciting new designer, and the choice to use the acronym ‘MBFWA’ – for Mercedes-Benz Fashion Week Australia – or simply ‘Sydney Fashion Week’, may be seen as indicative of one’s sartorial refinement.

While it may seem that fashion week attendees are simply there to strut back and forth in the hopes of being napped by the throngs of street style photographers, the various roles of the players at fashion week range greatly. There are of course the fashion industry institutions, like editors, buyers and photographers, but the presence of bloggers (slash, influencers) also makes up a bulk of the crowd. The latter are relied upon to make the collections on show go viral on social media, the immense power of which having become impossible to ignore.

So what’s it really like at MBFWA? From morning prep to covering backstage, I share a visual diary of one day at MBFWA 2016 with Grazia Australia, in collaboration with Microsoft Surface Pro 4. Read the full feature on Grazia Australia.

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